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Position: Digital Marketing Specialist

Want to join a team of passionate individuals working to make a difference? At Authentically American, our mission is to create US jobs by supporting American manufacturing. We partner with businesses of all sizes, colleges & high schools, charities & non-profits, sports leagues, and political campaigns to provide high quality co-branded Made in USA apparel and merchandise that is competitively priced. We also offer our own consumer brand product offering and donate 10% of our gross profits to veteran and first responder focused charities. Think of Authentically American as the next Nike or Under Armour, but ALL Made in USA. To learn more about Authentically American, visit our website or watch either of the videos listed below.

• Website: www.authenticallyamerican.us

• Authentically American Story: VIDEO

• Authentically American on Fox & Friends: SEGMENT

Digital Marketing Specialist Role:

If you live and breathe digital marketing, we want to talk to you. We are looking for a Digital Marketing Specialist to develop, implement, track, and optimize our digital marketing campaigns across all digital channels.

You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. The digital marketing specialist will work with the Marketing & Brand Manager to launch campaigns on time and on budget.

Responsibilities:

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns (Facebook, Instagram, google, etc)

• Grow our social media presence

• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

• Identify trends and insights, and optimize spend and performance based on the insights

• Brainstorm new and creative growth strategies

• Plan, execute, and measure experiments and conversion tests

• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

• Instrument conversion points and optimize user funnels

• Collaborate with agencies and other vendor partners

• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

• Assist the sales team with basic product mockups (photoshop & illustrator)

General Skills:

• High character and integrity

• Passionate about company vision, mission, and values

• Well organized and self-motivated

• High attention to details

• Problem solving and solution oriented

• Self-starter capable of working autonomously

• Demonstrated ability to solve problems in a fast-paced start-up environment

• Excellent written and verbal communications skills

Technical Skills:

• Social Media: Facebook and Instagram Business; Twitter, YouTube, and Pinterest Analytics

• eCommerce Systems: Shopify and Squarespace

• Adobe Creative Suite (specifically Illustrator, Photoshop & InDesign)

• eMail Marketing (we use Emma platform)

• Microsoft Office Suite (Excel, PowerPoint, and Word)

• Apparel, fabric, and fit knowledge

Experience:

• BS degree in marketing, advertising, or a related field

• Proven working experience in digital marketing

• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

• Experience in optimizing landing pages and user funnels

• Experience with A/B and multivariate experiments

• Google Analytics and setting up and optimizing Google AdWords campaigns

• Up-to-date with the latest trends and best practices in online marketing and measurement

• Apparel Industry knowledge and background preferred

• Promotional Products Industry (PPAI/ASI) experience preferred

• Prior military experience preferred

Compensation:

• Salary, based on experience

• Future bonus opportunity

• Participation in future Teammate equity program (in development)

• Currently no benefits (planned for in the future)

Work Hours and Location:

• Corporate office in Brentwood/Maryland Farms, TN

• Standard work week = 40-hours; general business hours

Start Date:

Based on availability

Interested Candidates:

email resume to info@authenticallyamerican.us